Corvallis, Oregon, July 8, 2008 – LightScribe Direct Disc Labeling announced today that LightScribe-enabled DVDs are now available worldwide in five new vivid color-background DVDs for LightScribe images: red, orange, yellow, blue and green. With the five rich and saturated background colors, consumers can add even more individuality, creativity and flair to their customized LightScribe DVD labels, just as they have with CDs.

Precise, silkscreen-quality black text and graphics labels can be burned onto the label-side of LightScribe-enabled stunning, jewel-toned background color DVDs. In addition to the distinctive, visual impact, the color-backgrounds make it easier to organize a collection of music, photos, videos, or file backups.

The color-background DVDs as well as color background CDs, are offered by leading media brands, including Aleratec, HP, Imation, Memorex, Philips, Primeon and Verbatim.

All LightScribe-enabled disc drives on the market today are color-background media ready. The color-background DVD and CDs are compatible with existing LightScribe-enabled drives and labeling software after a simple download of an updated driver file from http://www.lightscribe.com. The color-background DVDs and CDs have image contrast comparable to those of the gold-background discs.

“Customers tell us they love the color background CDs launched last year,” said Kent Henscheid, marketing manager for LightScribe. “That media constitutes a significant proportion of all LightScribe CD media, and it was logical to fill out the LightScribe DVD lineup with color background technology as well. We expect these DVDs to be available in more and more channels worldwide.”

LightScribe-enabled CDs, DVDs, software, desktops, notebooks, optical disc drives and duplicator systems are available at major retailers, as well as online. More information on where to buy LightScribe discs is available at http://www.lightscribe.com.

About LightScribe
LightScribe Direct Disc Labeling offers consumers and businesses a simple, no-hassle way to burn professional-looking, silkscreen-quality labels on their CDs and DVDs. LightScribe extends optical media, recorders and software through an integrated system of media with special laser-sensitive coating, laser control and imaging drive modifications, and labeling software enhancements. LightScribe uses the same laser that burns data in the disc drive to create precise, iridescent labels. LightScribe technology was developed and patented by HP. A business unit of HP, LightScribe licenses its technology to optical industry leaders in drive and media manufacturing and to hardware, media and software brands. Additional information about LightScribe is available at http://www.lightscribe.com.

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CD duplication is a very popular way of producing small runs of discs. The big advantage of this process lies in its timescale and the ability to produce a sample print for approval before the full run commences.

But whats this?

I bought an upscaling DVD palyer.

I have a PS3 (with Blu-Ray.

I CANNOT tell the difference on my full HD 42inch FS-TV between Blu-Ray nd upscaling DVD.

Anyone tell me what I'm missing?

Go for an upscaling DVD player and save yourselves a whole load of cash.

I couldn't understand some parts of this article, but it sounds interesting